Fashion Shopify Store Launch and Growth Setup
A new Shopify fashion store launched in four weeks, with a custom theme, size guides, email flows and speed tuning that supported a successful first campaign.
- ClientUrban Thread Co
- CountryAustralia
- IndustryFashion and Apparel
- DateApril 15, 2026
About this project
Urban Thread Co wanted to move from social media sales to a proper online store before a big seasonal launch. AssembleSofts designed, built and launched the Shopify store in four weeks.
The challenge
A tight deadline, a large catalogue and a brand that needed to feel premium on mobile.
Our solution
We built a custom theme, organised products and size guides, set up payments, tracking and email flows, and tuned the store for speed.
The result
The store launched on time and the first campaign sold out two collections.
Key results
- Store launched in 4 weeks
- Mobile speed score of 90 or above
- Welcome email flow earning 12% of revenue
- First campaign sold out two collections
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